About AmiNIC

AmiNIC is an innovative deep-tech startup at the forefront of developing and commercializing state-of-the-art, patent-pending sensor technology.

Our team has collaborated with leading universities, research organizations, and end-users to create the Meat Quality Sensor, a revolutionary product that sets a new standard for precision and accuracy in the industry.

We are on track to launch this groundbreaking product in 2023, ushering in a new era of quality assurance and efficiency in the food industry.

AmiNIC’s Board

Jesper Haugaard

Co-founder and chairman

Jesper Haugaard has held key positions such as CEO, board member, and chairman of renowned Danish companies including TDC, Dong, Bravida, ABB, Kamstrup, Delta, Force Technology, and Scape Technologies. Currently, he serves on the boards of Force Technology, Etas, Animal Control, Nielsen Car Group, and AmiNIC.

Peter Madsen

Board member

Representative for the investor Syddansk Innovation.

Peter has vast experience with scaling tech development start-ups.

Advisory Board

Kim Lauritsen

Financial Advisor

Kim Lauritsen is the director of FL Partners, a company that provides specialised guidance and sparring to tech and IT companies.

Roana de Oliveira Hansen

Associate Professor

Roana de Oliveira Hansen, an accomplished scientist and professor at SDU Sønderborg, holds a PhD in Nanotechnology. She played a pivotal role in establishing AmiNIC and has been instrumental in advancing the MQS to its present stage of development.

Photo: Sweet Lilli Photography

Operational Team

Photos: Sweet Lilli Photography

Jens Nielsen

CEO

Jens holds a master’s degree from Copenhagen Business School and has over 10 years of experience in product management and software development. He has led several successful B2B and B2C projects and is responsible for strategic development and customer experiences.

Mail: jn@aminic.dk

Simon O. Høegh

R&D Program Manager

Simon has a Cand.Polyt in Physics and Technology.

He is responsible for system testing and signal processing.

Mail: sh@aminic.dk

Maria Møllebjerg Pedersen

Marketing Project Leader

Maria has a PBA. in Digital Concept Development.

She is responsible for marketing and communication.

Mail: mmp@aminic.dk

Lawrence Nsubuga

Development Engineer

Lawrence has a Cand.Polyt in Mechatronics and a PhD. in micromechanical sensors.

Responsible for binder and software adjustments.

Tatiana Marcondes

Industrial PostDoc

Tatiana has a Master’s in Physics and a PhD. semiconductor systems.

She is responsible for sensor-unit improvements.

AmiNIC’s Board

Jesper Haugaard

Co-founder and chairman

Jesper Haugaard has held key positions such as CEO, board member, and chairman of renowned Danish companies including TDC, Dong, Bravida, ABB, Kamstrup, Delta, Force Technology, and Scape Technologies. Currently, he serves on the boards of Force Technology, Etas, Animal Control, Nielsen Car Group, and AmiNIC.

Peter Madsen

Board member

Representative for the investor Syddansk Innovation.

Peter has vast experience with scaling tech development start-ups.

Advisory Board

Kim Lauritsen

Financial Advisor

Kim Lauritsen is the director of FL Partners, a company that provides specialised guidance and sparring to tech and IT companies.

Roana de Oliveira Hansen

Associate Professor

Roana de Oliveira Hansen, an accomplished scientist and professor at SDU Sønderborg, holds a PhD in Nanotechnology. She played a pivotal role in establishing AmiNIC and has been instrumental in advancing the MQS to its present stage of development.

Photo: Sweet Lilli Photography

Operational Team

Photos: Sweet Lilli Photography

Jens Nielsen

CEO

Jens holds a master’s degree from Copenhagen Business School and has over 10 years of experience in product management and software development. He has led several successful B2B and B2C projects and is responsible for strategic development and customer experiences.

Mail: jn@aminic.dk

Simon O. Høegh

R&D Program Manager

Simon has a Cand.Polyt in Physics and Technology.

He is responsible for system testing and signal processing.

Mail: sh@aminic.dk

Maria Møllebjerg Pedersen

Marketing Project Leader

Pba. Digital Concept Development

Mail: mmp@aminic.dk

Lawrence Nsubuga

Development Engineer

Lawrence has a Cand.Polyt in Mechatronics and a PhD. in micromechanical sensors.

Responsible for binder and software adjustments.

Tatiana Marcondes

Industrial PostDoc

Tatiana has a Master’s in Physics and a PhD. semiconductor systems.

She is responsible for sensor-unit improvements.

AmiNIC’s story so far

Roana de Oliveira Hansen and Jeanette Hvam celebrating the win of Sønderborg Entrepreneurship Prize in 2017.

Inception and Development (2015-2018):

The story of AmiNIC began in 2015 when Jeanette Hvam and Elizabeth Robertson collaborated during the ‘Science Innovator’ course, where they researched food waste and discovered the wastage of meat and fish due to inaccurate freshness assessment and overly cautious best-before dates. 2016 they teamed up with Roana de Oliveira Hansen to develop a prototype and filed a patent. Their efforts paid off when they won the Sønderborg Entrepreneurship Prize in 2017 and secured an investment from LogiCon Nordic. They also worked on creating a handheld version of their device.
In 2018, they received funding from Innovationsfonden to hire engineers and improve the chemical binder and internal components of their handheld sensor.
AmiNIC was founded in collaboration with Jesper Haugaard, who helped guide and steer this new start-up company.

Lawrence Nsubuga working with an older model of the handheld MQS.

Validation and Recognition (2019-2020):

By 2019, AmiNIC made significant progress by conducting validation trials on pork and tuna, and partnering with various universities and research institutions.
This successful collaboration earned us additional funding and recognition, including the Agro Business Park-Innovation Prize.
In 2020, a breakthrough by Lawrence Nsubuga led to a more stable and usable version of the chemical binder. Furthermore, we participated in the Danish Tech Challenge, obtaining further financial support and boosting their reputation in the market.

At the R22 conference, Simon O. Høegh showcased the MQS to an engaged audience.

Expansion and Advancements (2021-2022):

In 2021, AmiNIC conducted pilot tests with companies in the production and dining sectors, receiving valuable feedback to refine their product. We also collaborated with industrial designers and food equipment specialists to improve the sensor’s appearance.
In 2022 we presented at various conferences, showcasing the sensor and increasing brand visibility. Through consistent progress, securing investments, refining our technology, and conducting real-world tests, AmiNIC established itself as a promising player in the food industry.

The Meat Quality Sensor, soon to enter the market.

Precise and launch preparation (2023- ):

In 2023, we initiated our 3-year project Precise, a collaboration with SDU, KIN Lebensmittelinstitut, Fraunhofer ISIT, Lübeck Technologische Schule, and Flensburg Hochschule, supported by Interreg Deutschland-Danmark. The project aims to develop and refine our sensor technology and test it in collaboration with our partners.

In 2024, we plan to launch the MQS with a small production series that will lay the groundwork for future manufacturing, allowing us to assess the market potential of MQS and refine the product for optimal commercial viability.